32 Prospecting Tips to Help You Book More Sales Meetings Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you expedite the research process using fewer searches, answer questions the marketing team hasn’t created content for, and create a personal connection...

21 Ways to Remotely Network in B2B How do you connect with others? For something we all do so often, connecting with people can be harder than it sounds. Successful businesses rely on long lasting relationships with not only their customers, but also industry professionals; both competitors and partners alike. We plan around trade shows and seminars worldwide and look forward to the days we...

9 Types of Payroll Mistakes That Could Crush Your Business If you are a business owner, you know the trials and tribulations that come with payroll. From changing state laws to changing payroll applications, there are many opportunities for mistakes to be made. Over time, the problems can enlarge in scope, especially if they are not caught in time. Knowing the common problems of payroll can...

How Do Payroll Services Work? Whether you choose payroll software, online payroll services, or a comprehensive payroll service provider, all payroll services work the same way. You provide the necessary payroll information. This can come in the form of entering data manually for payroll software or submitting employee information to a third-party payroll service. A payroll service calculates...

A few months into the “new normal,” some marketers can finally take some time to pause, reflect, and strategize and plan for the upcoming year. While there is no way to know what 2021 will look like, it’s a fair guess it won’t look anything like our pre-pandemic world. Several B2B companies are already focusing on restructuring to survive while looking forward with...

Over time, B2C marketing has moved away from probability driven marketing to intent data-driven marketing. Intent data has become the Holy Grail for marketers, bringing in data from keystrokes, searches, shopping carts, and browsing behavior that make a better prediction of what the customer’s next steps on the purchase journey are. Intent data utilizes recency, frequency and engagement...

How Account Based Marketing Changed the World of Marketing Strategies   ABM puts the pivotal organizations and their key people at the core of their outreach by identifying the people who usually are decision-makers on enterprise-level projects. Then, the organizations deliver them highly-targeted content to pass through the sales funnel. Based on those who call...

10 Reasons Why You Need a Digital Marketing Strategy In 2022 According to a Google study, smartphone users spend nearly two hours a day on their phones. That’s about 7% of the entire time spent awake by American adults each day. In 2020, it is estimated that there will be 3 billion internet users worldwide and that together they will generate a staggering 44 zettabyte (10 21) bytes of...

Seven important metrics to measure content marketing ROI. ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to measure content marketing returns? Summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue....

7 steps of Lead generation process The term ‘Lead’ refers to the requests that you receive from all digital platforms. This means a potential customer who expresses his/her interest in your business. These leads can be generated through social media business pages, email marketing campaigns, website catbots, landing pages and video content with a call-to-action feature. Read more...