Food Bar Market Overview

Food Bar Market is projected to grow at a CAGR of 5.08% and USD of 7.18 billion by 2032

The food bar market is growing at a rapid pace, mainly due to the rising popularity of protein bars that are creating quite a buzz recently. Undoubtedly, increasing consumers’ preference for convenience food is a key driving force behind the growth of the food bar market. Owing to a general perception of maintaining better health, people are increasingly opting for natural and nigh nutrition products.

Europe's food bar market is witnessing steady growth, driven by the increasing consumer preference for convenient and healthy snacking options. Food bars, including cereal bars, fruit bars, and meal replacement bars, are gaining popularity among health-conscious consumers looking for on-the-go snacks.

Besides, factors such as the increasing inclination towards an active lifestyle, growing health consciousness among people, and rising awareness escalate the market growth on furthered heights.

The general notion that people have, such as the food bars can help in weight loss, effectively reducing the craving for food & frequent snacking, drives the growth of the market substantially. Furthermore, factors such as the availability of varieties of flavors and texture are widening popularity of food bars and hence, its uptake worldwide. Leverage to the heady lifestyle today, growing numbers of the working population increasingly depend on food bars, substituting it with a proper meal or to get a quick energy boost, which increases the market sales hugely.

Additionally, factors such as a growing health-centric populace and improving economic conditions worldwide propel the growth of the market. On the other hand, the availability of various counterfeited, low-cost food bars in the market is acting as a significant headwind for the market growth, taking genuine and quality products off the shelves. Nevertheless, growth in the distribution channels would support the growth of the market throughout the anticipated period.

Global Food Bar Market –Competitive Analysis

Highly competitive, the food bar market appears fragmented due to the presence of several well-established players. To gain a larger competitive share in the market, players incorporate strategic initiatives such as partnerships, mergers & acquisitions, collaborations, expansion, and technology launch. Owing to the availability of various similar products with low product differentiation, manufacturers are increasingly focusing on effective marketing communications to reduce the brand recall of their products. High potential growth that the market demonstrates attracts several new entrants, which intensifies the market competition further.

Major Players

Players leading the food bar market key players include Clif Bar & Company. (US), General Mills Inc. (US), Atkins Nutritionals, Inc. (US), Nestle (Switzerland), Kellogg Co. (US), Quaker Oats Company (US), and CAVEMAN FOODS (US), among others.

Global Food Bar Market –Segments

The analysis has been segmented into four main dynamics.

By Type : Energy Bars, Candy Bars, Protein Bars, Oats Bars, and others.

By Flavor: Chocolates, Peanut Butter, Fruits &Veggies, Savoury, Spices, and others.

By Distribution Channel: Store Based and Non-Store Based.

Industry/Innovation/Related News:

February 27, 2020 ---   Bright Foods (the US), a leading food bar company, announced its move into the refrigerated protein bar category. Best known for its plant-based whole food bars is moving into new territory with the launch of ‘clean protein’ bars. The company states that looking at the substantial demand for products with cleaner labels and less sugar, it realized that there is enough space available for the refrigerated bar segment to play on the big trends. Bright Foods thanks to high pressure processing (HPP), which keeps its whole food bars packed with veggies and fruits, fresh through 90-110-day.

Related Reports

Food and Environment Manual Testing Market

Saudi Arabia Date Market

About Market Research Future:

Market Research Future (MRFR) is a world-renowned market research company that offers a wide range of services, complete with accurate and precise analysis about diverse markets, sub-markets and target consumers. Our approach is a combination of extensive information and multiple data sources that help provide an exhaustive comprehension about the latest major developments to the client, in addition to future events and what measures and decisions to take on the basis of the same.

Our fast-emerging market research firm is armed with an adept research analysts’ team that focuses on gathering useful data and analytics in terms of economic and technological advances. Our proficient analysts conduct industrial visits in a bid to achieve reliable and accurate information from established market participants. One of our foremost objectives is to keep the client well-versed with all the lucrative opportunities as well as challenges surrounding various global markets. We offer step-by-step guidance to our clients, through consulting and strategic services, enabling them to arrive at a practical and effective decision.

Contact us:

Market Research Future (part of Wantstats Research and Media Private Limited),

99 Hudson Street,5Th Floor, New York, New York 10013, United States of America