'That's hilarious, who is this guy?' Alex's strategy was to give players a couple of real waffle facts before sending off one or two that were "bizarre, off-the-wall, [and] completely not true." He wanted players to stop for a second and go, 'Wait, that's not true, is it?' And nearly every time, they did. In fact, Alex told me that it completely changed the mood of almost every match he was in. Not only were inconsiderate players...