“The idea is not love. The idea, the word is not love. But only when you have seen the whole movement of desire, attachment, pleasure, then out of that depth of perception comes this strange flower with its extraordinary perfume. That is love.” ― Jiddu Krishnamurti, On Love and Loneliness #Blacklivesmatter #Racism

How to know if you have marketing problem?

Great Marketers will attach products that mean something to their customers. #Marketing #Digitalmarketing #empathy #Sustainable #Circulareconomy #ClimateChange

Sustainable Business: Create awareness & tension by exposing harmful products purchased by people Customers will not aware of your sustainable mission, until they aware of the POSITIONING of your band #Marketing #Digitalmarketing #Sustainable #Circulareconomy #climatechange

Sustainable brands must expose terrible consumer habits to bring a CHANGE in customer. Until you expose they will never aware of their problem. To Reach their TOP OF MIND expose their buying habits. #Marketing #Digitalmarketing #Sustainable #Circulareconomy #climatechange

Problems with most of the sustainable brands *Promoting products alone* Instead, they must say Who you care - Target customer Why you care - strategic intent What you care - Positioning of your brand #Marketing #Digitalmarketing #empathy #Sustainable #Circulareconomy

When I converted 45 Tonnes of plastic waste into 1.5 lakhs of Eco-friendly tiles For The MCG or Municipal corporations of Gurugram I could feel my dream converting into a reality When these tiles were laid, the final outcome just brightened up the whole ambience (check image) it was remarkable From an idea to execution, the journey was extraordinary - Paras Saluja #circulareconomy #wastemanagement #zerowaste #sustainability #climatechange

Marketing is two-way communication, which is a harmonious dialogue. If it is one-way, then it is called advertising. #Marketing #sustainablebusiness #circulareconomy #businessstrategy #marketingstrategy #marketingdigital #onlinebusiness

You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. - Steve Jobs #Marketing #sustainablebusiness #circulareconomy #businessstrategy #marketingstrategy #marketingdigital #onlinebusiness